Chen Xi Appointed Chair of Wanda Film, China’s Largest Cinema Chain
Actor, film producer and executive Chen Xi has been appointed as board director, chair and representative of Wanda Film, China’s largest cinema operator.The move follows a change of ultimate control caused by the mounting financial problems of the Dalian Wanda holding company owned by Wang Jianlin, the former army officer who between 2012 and 2018 attempted to buy large positions in Hollywood. Read more Variety
Lululemon invites people to ‘Be Spring’ for the Year of the Dragon
As China gears up for the Year of the Wood Dragon, brands are unleashing festive campaigns designed to ignite emotional engagement and drive holiday spending.
Eschewing the usual auspicious and nostalgic storylines, Canadian athletic apparel brand Lululemon has launched a Year of the Dragon short film titled “Be Spring.” The film delves into the pursuit of wellbeing and “eternal spring” through the perspective of Eastern culture and spirituality. Read more Jing Daily