Headlines From China: Broadway Is Adapting ‘Farewell My Concubine’, Chinese Audiences Are Worried

Broadway Is Adapting ‘Farewell My Concubine’, Chinese Audiences Are Worried

Award-winning American playwright, composer and lyricist Jason Robert Brown recently announced on Twitter that the adaptation production of the novel “Farewell My Concubine” began casting for major characters. The original novel by Lillian Lee, written in 1985, was famously adapted by Chinese auteur director Chen Kaige into a Palme d’Or-winning film in 1993. The film, holding the second spot on the “Best 250 Films” list on China’s most discerning film review website Douban, is beloved by many Chinese audience. As a result of this affection and following a string of poorly-received adaption projects like Disney’s flop “Mulan”, many Chinese netizens have expressed their pessimism about this adaptation project online. Read more Guancha

Mango TV Draws Beauty Brands for Its Female Audience 

The success of the summer’s “30 over 30” reality competition “Sisters Who Make Waves” (乘风破浪的姐姐) on Mango TV brought C-beauty brand Thanmelin huge publicity as its title sponsor. Now, the streaming subsidiary of Hunan Television is emerging as the video platform of choice for cosmetics and skin care labels that seek to reach a valuable consumer demographic. Mango TV boasts a viewership that is more than 75% female, and young, with nearly 62% if its audience under the age of 24, while also skewing urban and upwardly mobile. Read more Content Commerce Insider