A Campaign Against Secret Photography in Cinemas Launched on Chinese Social Media Before Chinese Spring Festival
A campaign to call on the boycotting of secret photography in cinemas has been launched on Chinese social media, three days before the Lunar New Year, when a batch of new movies will be released. Many insiders of the film industry, including actors and actresses such as Andy Lau Tak-wah and Yang Mi, as well as directors like Lu Yang, appeared in a video clip to call on movie-goers to boycott photography in cinemas. Read more Global Times
Four Marketing Tactics To Win China In 2021
In China, yearly budgets have grown to around $100,000 on the low end and over $1,000,000 on the high end. Brands must know how to navigate thousands of domestic social media platforms. WeChat remains the most important one, but the digital landscape now hosts a bevy of domestic players. Instead of the influencer and KOL marketing campaigns of the past, brands will transition to more authentic marketing strategies in 2021 by choosing to associate with community influencers. Read more Jing Daily
