Headlines from China: Alibaba Pictures and Entertainment One to Co-produce ‘Peppa Pig’ Movie

Alibaba Pictures and Entertainment One to Co-produce ‘Peppa Pig’ Movie

British cartoon character Peppa Pig will become the protagonist of an upcoming movie co-produced by Alibaba Pictures. Alibaba Pictures and Entertainment One, the IP rights holder of Peppa Pig, have registered the project as a co-production with China’s film bureau. In the film, Peppa Pig will celebrate Chinese new year with his family, experiencing traditional Chinese cultures and cuisines. Debuted on China’s CCTV in 2015, animated series Peppa Pig gained huge popularity among Chinese audiences. On Chinese video platform Youku, the series has been viewed over 1 billion times. Read more on Sina

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Palme d’Or Winner ‘Shoplifters’ May Become The First Japanese Live Action Movie to Make Over RMB 100 M in China

As of yesterday, Japanese drama film Shoplifters, which is directed by Hirokazu Kore-eda and won this year’s Palme d’Or at Cannes, has earned over 70 million yuan at the box office in China after 6 days in release. While there are about 4 movies performing better than Shoplifters in China at the moment, its performance is already much better than expected. As of now, the highest-grossing Japanese live action movie in China is Gintama, which made 81.43 million yuan. Shoplifters is expected to surpass Gintama at the box office and possibly become the first Japanese live action movie to make over 100 million yuan in China. Read more on people.com

Chinese Authorities Set Rules for eSports Venues For The First Time

On August 9, a set of rules for eSports venues was released by China’s Ministry of Culture and Tourism with support from Internet Access Service Association of China. The new rules cover the facilities, personnel, services, operations and safety of an eSports venue. As eSports continues to develop in China, offline eSports venues play an increasingly important role in facilitating further growth of the sector. Read more on entgroup.cn