Action Crime Film ‘Caught in Time’ Continued to Lead the Chinese Mainland’s Daily Box Office
The action crime film “Caught in Time” continued to lead the Chinese mainland’s daily box office chart on Tuesday, raking in about 25.52 million yuan (3.88 million U.S. dollars). The movie’s total box office revenue reached 257 million yuan within five days after its release, data from the China Movie Data Information Network showed Wednesday. Domestic war film “The Sacrifice” ranked second, grossing about 4.06 million yuan on Tuesday. The film earned more than 1 billion yuan in total since its Oct. 23 debut. Read more dypf box office
Short Video Platform and Custom Content Offer New Opportunities for Brands
With a generally higher tolerance for sponsored content from Chinese audiences, brands have an increasing number of opportunities to be featured in novel ways on both scripted and unscripted programming across a variety of platforms and innovative formats. Below are a few of the latest creative brand integrations recently seen on Chinese video and TV. Read more Content Commerce Insider
