2020 in Review: Domestic Titles Lead China’s Box Office Resurgence After Tough Start of 2020
2020 has been a tough year on everyone, and the film industry is undoubtedly one of the hardest hit sectors by the COVID-19 pandemic. Dozens of filmmakers and producers have pulled the plug on their work this year as the coronavirus continues its inexorable spread worldwide. China’s box office took a heavy hit during the Spring Festival holiday when cinemas nationwide shut down. But with stringent epidemic prevention measures in place, the country saw its theaters reopen after a six-month hiatus to much fanfare and a slew of new releases. As of December 23, the domestic box office has raked in over 18.5 billion yuan ($2.83 billion) in 2020, with the top five titles, all domestic productions, contributing over half of the earnings. Read more CGTN
CCI Q&A: Nick Cakebread on China’s Year in Content Commerce
In the second installment of our year-end Q&A series, we caught up with Nick Cakebread, founding partner of integrated luxury agency Gusto Luxe and Gusto Collective, which brings together best-in-class marketing and digital agencies. With 20 years of experience in marketing, communications and advertising, Cakebread has held senior roles on the agency and client side, spanning London, Beijing, Shanghai and Sydney, and has worked with global clients such as LVMH, P&G, Unilever, Burberry, and The Walt Disney Company. Read more Content Commerce Insider
