10 Truths About Livestreaming in China
Key Takeaways:
- Offering low prices or high-value gifts is one of the rules for pitching via top streamers. Therefore, even sky-high sales figures do not guarantee a profitable promotion.
- If the target audience hasn’t heard of the brand before the livestream, there’s only a low chance that they will buy the goods in three minutes, especially for luxury goods with relatively high prices.
- Many celebrities are rushing into the livestreaming game, and there is no doubt that celebrities can leverage their huge fan bases to draw in more viewers. However, it is also not news that celebrity streams record poorer ROI than bottom-tier streamers on e-commerce livestreams. Read more Jing Daily
China’s Streaming Giant iQiyi May Turn a Profit in 5 Years
Chinese video streaming platform iQiyi (IQ.O), majority-owned by Baidu (9888.HK), may be able to turn a profit in five years, its chief executive told Reuters in an interview. The Nasdaq-listed company, sometimes described as China’s Netflix, has expanded from being a video streaming platform to also generating self-produced video content, including drama series and variety shows. Intelligent production, with the help of artificial intelligence (AI) and 5G technology, will cover iQiyi’s video production line, from viewership data analysing, to AI-based casting, to digitalizing process management, according to CEO. Read more Reuters
