DAILY BRIEF: Sep 3, 2024

1
Star power, KOLs propel beauty brands in China
L’Oréal’s partnership with influencer duo Guangdong Couple yielded $14.5 million in media value, the highest figure recorded since WeArisma began tracking online media activity this year. Jing Daily
2
China Box Office: ‘Alien: Romulus’ Chinese Haul Overtakes North American Total
Thai hit 'How to Make Millions Before Grandma Dies' Climbs Into Weekend Top Five. Variety
3
Netflix Sets Long-Term Regional Goals for Chinese-Language Content, Unveils Teaser for Busan-Bound ‘Born for the Spotlight’
After operating relatively quietly in Chinese language content since 2016, global streamer Netflix is now making a noise about its presence in the sector and in Taiwan in particular. imdb