DAILY BRIEF: Jan 30, 2024

1
Hong Kong-CAA China Genre Film Initiative Unveils Projects for First Edition
Six projects have been announced as participating in the inaugural edition of the HKIFF Industry – CAA China Genre Initiative, a project incubator in Hong Kong for Chinese-language genre films. Variety
2
China Box Office: ‘Jonny Keep Walking' Keeps Pace Atop Unchanged Top-Five Chart
Fish out of water comedy film "Jonny Keep Walking" kept its place at the top of the mainland China box office in its fifth weekend of release. The top five titles remained unchanged from the previous week. Variety
3
Are WeChat’s travel retail programs worth it? Fresh, Estée Lauder believe so
Brands are launching travel retail WeChat Mini Programs in preparation for the return of Chinese tourists. But will the tactic work? Jing Daily