China’s New Algorithm Rules Take Aim at Big Tech Companies

Authorities say the first of its kind directive aims to create a healthy internet environment.

China has approved a new regulation to better regulate the use of algorithms — computational sequences widely used by internet and tech companies to engage users — as regulators accelerate efforts to protect individual privacy and tighten supervision on tech companies.

The first of its kind of rules in the country will be applicable toward algorithm recommendation technologies used for personalized push notifications, sorting and selecting, filtering, and other ways to provide information online to users, according to the announcement Tuesday. The new directive was jointly published by the Cyberspace Administration of China, along with three other government departments, and will go into effect March 1.

“While algorithms have injected momentum into political, economic, and social development over recent years, problems caused by unreasonable application of algorithms have profoundly affected the normal market order and social order,” the country’s internet watchdog said in the announcement.

Chinese tech companies use algorithm technology for a wide range of applications, from recommending content to users on e-commerce and short video platforms to offering efficient food delivery services. However, companies seeking to make higher profits have been accused of using highly manipulative algorithms to grab user attention, influence prices, and even exploit the rights of gig workers.

The new policy requires service providers to publicly disclose the fundamentals and mechanism of their recommendation algorithms and allow users to easily turn off the service. The directive also bans companies from practices that may cause internet addiction among minors as well as price discrimination based on customers’ preferences and purchase habits, while requiring them to offer safe algorithmic recommendation services for the elderly. Continue to read the full article here

– This article originally appeared on Sixth Tone.