The movie’s official licensor has sold merchandise worth nearly 122 million yuan ($17 million) in just over a week.
Hot on the heels of its box office success, merchandise sales for China’s homemade sci-fi blockbuster “The Wandering Earth 2” have raked in over 100 million yuan since its release, marking a milestone in intellectual property development.
On Taobao, China’s biggest retailing platform, a Bluetooth-controlled replica robot dog priced at 899 yuan has been sold over 6,000 times, while over 20,000 customers have ordered replica models of the all-purpose robot and MOSS, the AI robot from the movie.
Such has been the demand for official merchandise that Scifispace, the official licensor of the movie and the designer of sets for “The Wandering Earth,” announced Sunday it had shut down a crowdfunding project after far surpassing its intended target.
In just seven days since the project was launched, to produce models, pins, and other related character products from the movie, the company collected nearly 122 million yuan from 535,359 orders made by enthusiastic fans across the nation — almost 1,220 times more than the intended target.
“Due to the capacity of the factory this year, and to maximize the quality of the products and delivery cycle, we decided to stop the crowdfunding after all products sold out,”
said Scifispace on Weibo. Continue to read the full article here
This article originally appeared on Sixth Tone