Domestic Vs Import Box Office: Appearances Can Deceive

 /  Box Office  / 
Looking at the box office split between foreign and Chinese films this year, it’s easy to conclude China is a balanced market: imports lead slightly with a 52% market share through April 18. But huge imbalances lie behind those numbers. Read More

V-Day Box Office: La La, xXx Win ♥♥♥, Earn $$$

 /  Box Office  / 
xXx and La La Land benefit from a Valentine’s Day box office boom. Chinese moviegoers got in the holiday spirit, pre-booking seats for a Valentine’s Day screening of La La Land in Beijing. (Courtesy Weibo) Date-night at Chinese cineplexes propelled the box office on Valentine’s Day to an estimated RMB 384 million ($55.9 million) in ticket Read More