CBI Case Study: Oppein Creates a Brand Film Tradition for the Mid-Autumn Festival 

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For the past three years, the Chinese home interior brand Oppein has put a playful spin on the Mid-Autumn Festival with its series of short holiday films, “A Werewolf’s Mid-Autumn Troubles.” Read More

CBI Case Study: High Fashion on the Small Screen

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This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

CBI Case Study: Branding Chinese Hip-Hop

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Having recently concluded its third season, “Rap of China” offers a model of how brands navigate China’s variety show scene. Read More

CBI Case Study: Taking Dad to Study Abroad, or Taking Ads to Study Abroad?

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Last week, we looked at the positive feedback garnered by the brand integration activities of online education company Xueersi in the hit family drama “Growing Pain." This week we turn to the less rosy responses to brand marketing on another current hit series, “Over the Sea I Come to You” Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

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The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer.  Read More