CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration 

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Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

CBI Case Study: Ringing in the New Year by Challenging Traditional Gala Shows

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Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides ample opportunity for entertainment extravaganzas and brand engagement.  Read More

CBI Case Study: Bilibili’s Top Bullet Chats of 2019

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Earlier this month Bilibili released its third annual list of the its top "bullet chats," the streaming, user-submitted commentary that is a defining feature of the popular youth-oriented video platform. Read More

CBI Case Study: Lenovo Connects China’s Past and Future With Palace Museum Collaboration

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The rise of culturally-inspired collaborations known as wenchuang has been driven by Gen Z and millennial consumers, who seek creative ways to explore their cultural heritage. Read More

CBI Case Study: Airbnb Makes Itself at Home on Chinese Reality Show

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With its title sponsorship of the second season of Tencent Video series “Adventure Life," Airbnb has scored a leading role in a high quality production with plenty of celebrity star power behind it Read More

CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

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The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

CBI Case Study: How Beauty Brands Work With IP to Reach Young Consumers

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IP collaborations were among the strategies that enjoyed a breakout moment during this year’s Singles’ Day, and they have been especially concentrated among beauty and personal care brands. Read More

CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

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Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

CBI Case Study: Streetwear on the Small Screen

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The production team behind “Rap of China” is back with a hotly anticipated new show that will put streetwear and other Chinese fashion trends front and center. Read More

CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

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A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More