Wong Kar-wai Curates for Mercedes-Benz
Staying true to this tradition for the Year of the Ox, Mercedes-Benz tapped Wong Kar-wai to produce and serve as the lead director for its latest offering, “Where the Heart Leads” (心之所向), a series of three overlapping vignettes that portray the brand as a suitable choice for urban Chinese consumers from a variety of backgrounds — from a millennial couple working in the new economy (beauty blogger and game developer) to middle-aged small business owners to a “second-generation rich” Gen Zer and her grandfather. Read more Content Commerce Insider
Imax Leads China Film Stocks Higher on Record Ticket Sales
Ticket sales for the first five days of the Lunar New Year holidays starting Feb. 11 touched 5.7 billion yuan ($880 million), about 33% more than the same period in 2019, according to Maoyan Entertainment. Imax China surged by as much as a record 88% in Hong Kong on Tuesday, while Alibaba Pictures Group Ltd. jumped 35% and Maoyan rose 25%, according to data compiled by Bloomberg. Read more Caixin Global
