Will This Be The End of Ticket Price Subsidy in China?
China’s film authorities will introduce new regulations on October 1, banning ticket price subsidy through online ticketing platforms, according to unnamed online sources. This news has stirred up heated discussions about the possible influences of the new rules. While the new rules prohibit ticket subsidy campaigns through online ticketing platforms, movie theaters are still allowed to offer discounts and coupons at the box office or through their own apps. Some industry insiders believe the new regulations will reduce ticketing platforms’ monopolistic power and give some power back to producers and exhibitors. Films with a limited budget will also have a better chance to have a theatrical release when a budget for ticket subsidy is not needed. Read more on Mtime
‘Wolf Warrior 2′ To Be Re-released in Chinese Theaters
Recently, rumors circulated on the internet that last year’s box office smash hit Wolf Warrior 2 would be re-released in September. It turned out that the news is partially true. According to a document from Dadi Cinemas, the film will only be re-released at Dadi’s own theaters between September 19 and October 19. The cinema operator made such a decision to diversify its slate. Directed by Wu Jing, Wolf Warrior 2 is the highest-grossing film of all time in the Middle Kingdom. Read more on Mtime
‘Mission: Impossible – Fallout’ Crosses RMB 1 Billion in China
With a total box office earnings of RMB 20.2 Million on Wednesday, Mission: Impossible – Fallout has earned over RMB 1 billion ($146 million) in China so far. The daily gross is 11.2% less than that of last week, but the decline is not significant. Surpassing the box office of Rampage, Mission: Impossible – Fallout is now the 4th highest-grossing foreign film released in China in 2018. Studio 8’s Alpha made RMB 5.45 million on Wednesday and is expected to cross RMB 100 million soon ($14.6 million). Read more on Mtime