Headlines From China: ‘She Reality’ Programming Targets Valuable Consumer Demographic

‘She Reality’ Programming Targets Valuable Consumer Demographic

China’s “she economy” (她经济) has long been a force to be reckoned with — spending by Chinese women increased by 81% between 2014 and 2019 to $670 billion, and women play a crucial role in making decisions about household spending. There also remains strong potential for increased consumption as women’s incomes continue to rise, narrowing the gap with men’s. This year has seen the major satellite networks and video platforms appearing to have caught on to the power represented by female viewers. We’ve seen a marked increase in programming targeted specifically to women with dramas such as the summer’s big hit, “Nothing But Thirty” (三十而已) and the rising trend of female-focused content known as “she reality shows” (她综艺). Read more Content Commerce Insider

American Superhero Film ‘Hellboy: Rise of the Blood Queen’ Raked in 22 Million So Far in Chinese Market

American superhero film “Hellboy: Rise of the Blood Queen” led the Chinese mainland daily box office on Monday, according to the data compiled by China Movie Data Information Network. The film raked in about 12.85 million yuan (about 1.95 million U.S. dollars) on its opening day on the mainland. The film’s box office surpassed the local Korean-war epic film “The Sacrifice” on its opening day on Monday but came in second again on Tuesday. As of Tuesday, the film has grossed over 22 million yuan. Read more dypf box office