Is “eSports X Streetwear” the New Trend?
As eSports continues to gain popularity, it also becomes increasingly attractive to brands. eSports players, top teams and major competitions have become darlings of streetwear brands in recent years in China. Prominent brands, such as Adidas, Li Ning and HLAJEANS, have all sponsored eSports or even invested in eSports teams. According to PwC’s 2018 report on the sports industry, eSports has replaced soccer as the sports with the best growth potential. Streetwear brands as well as fashion and beauty brands are all eager to collaborate with influential players in eSports. It’s a highly competitive process to become a sponsor of a top eSports team though, as there are only a small number of widely recognized teams. Read more on 36Kr
Jia Zhangke-produced Film ‘Half The Sky’ to Open in China on May 10
Half The Sky, an anthology film produced by Jia Zhangke, announced its nationwide release date of May 10, which is right before Mother’s Day (May 12). A poster of the film was also unveiled today on March 8, the International Women’s Day. Half the Sky is the second BRICS joint production, following Where Has the Time Gone. The film features five female filmmakers including Daniela Thomas from Brazil, Elizaveta Stishova from Russia, Ashwiny Iyer Tiwari from India, Sara Blecher from South Africa and Liu Yulin from China. Each director will present one short film around the theme of “contemporary women’s emotional journey and their relationships with the society.” Read more on Mtime
‘Captain Marvel’ Debuted in China With Massive $2.4 M in Midnight Previews
Captain Marvel grossed RMB16.5 million (US$2.4 M) last night through its midnight preview screenings. This makes Captain Marvel the second highest-grossing superhero movie in China by midnight preview ticket sales, following Avengers: Infinity War’s RMB59.5 million (US$8.8 M). Among all the films released in China, Fast and Furious is ranked No. 1 by midnight preview ticket sales. Today, Capital Marvel officially opens across China. As of 3:50 PM, it has raked in RMB 142 million (US$21.1 M). Read more on Mtime