E-Commerce Galas Rule the Airwaves for Singles’ Day
After three weeks of frenzied marketing campaigns in the run-up to this year’s Singles’ Day on November 11, the festivities reached their apex with all of China’s major e-commerce platforms hosting competing televised evening gala shows on November 10, a shift from last year, when just market leader Tmall and Suning faced off at the same time. Below, CCI takes a closer look at how each of the big players fared on the big night. Read more Content Commerce Insider
Tencent Music Entertainment Published Q3 Report, Achieving Milestone of 50 Million Paying Online-Music Users
Tencent Music Entertainment(TME), the owner of QQ Music, Kugou, and Kuwo Music, published its Q3 2020 financial report. According to the number posted, TME has earned a total revenue of RMB 7.58 billion (USD 1.12 billion) for the third quarter, up 16.4% year-on-year. The number of paying users has also reached a milestone of 51.7 million people, which marks a 46% year-on-year annual growth. According to the report, the strong performance demonstrated in this quarter, is linked with the company’s active strategies to ink deals with labels and expand content offerings. Read more Tencent Music Entertainment Group
