Headlines From China: 33rd China Film Golden Rooster Awards Announced Nominees

33rd China Film Golden Rooster Awards Announced Nominees

The 33rd Golden Rooster Film Awards announced this year’s nominees at a press conference held in Beijing on Sunday. A total of 19 awards in different categories are going to be granted in this year’s edition. Six blockbusters, including “Better Days,” “Leap,” and “My People, My Country,” were nominated in the Best Feature Film category. Nominations in other categories including Best Actor, Best Actress and Best Screenwriter were also unveiled. Launched in 1981, the Golden Rooster Awards is one of the most prestigious film prizes in China. This year’s event will be held from Nov. 25 to 28 in Xiamen. Read more Mtime

From China Pride to Regional Pride & How to Connect Further With Chinese Consumers

One of the greatest challenges of the China market is that it evolves very quickly. Aside from the fast-paced growth of digital technologies there, the country has deep-seated cultural and societal trends that are also evolving and, therefore, refining the new expectations and desires of many Chinese consumers today. The COVID-19 outbreak has accelerated several trends in China, the most notable of which is the “China Pride” trend. Connecting with the local culture and revisiting China’s heritage has been a hot topic recently, and the trend is still growing. A lot of international brands are trying to understand and embrace it in their communications for specific campaigns, like limited product offers. Read more Jing Daily