DAILY BRIEF: Feb 23, 2021

1
U.S. Brands Like Bissell Turn to Livestreaming to Reach Chinese Consumers
US-based cleaning products company Bissell is one brand that used livestreaming on Alibaba’s Taobao Live to reach Chinese consumers, growing its presence in this market. Forbes
2
A Spring Festival Dance Show on Tang Dynasty Wins Hearts
Tang Gong Ye Yan (Night Banquet in Tang Dynasty Palace), a dance show which recreates Tang Dynasty scene has gone viral online, winning much acclaim from netizens. China Daily
3
‘Monster Hunter’: Betting on China Backfired at the Box Office
Thanks to a China-centric theatrical release strategy that backfired, Monster Hunter was the first live-action video game in a generation to earn about as much in North America as it did overseas. Forbes
4
Tencent and Ant Group-Backed Banks to Join China’s Digital Yuan Trial
MYbank and WeBank – institutions backed by Chinese giants Ant Group and Tencent, respectively – are reportedly set to join the ongoing trial of the digital yuan. Yahoo Finance
5
China's 2021 Spring Festival Released Films Still Suffer From Piracy, but Infringing Links on the Decline
As Chinese mainland continues to make box-office history by grossing 10.72 billion yuan ($1.66 billion) for the month of February as of Monday, pirated copies of seven domestic films that released during the Spring Festival holidays have already begun springing up online. Global Times