China Brand Insider Newsletter

Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Over time, we plan to offer more in-depth reports and live events to deeply cover the rapid rise of this industry.

If you’d like to receive China Brand Insider each week and stay up-to-date with the latest brand integration intelligence, please click the link below to subscribe: 

PREVIOUS ISSUES:

01/22/2020 – Spring Festival Trends | Streetwear Reality Show
01/14/2020 – Kuaishou’s Big Spending | Gucci and the “Year of Mickey”
01/07/2020 – 2020 Trends in Content + Commerce
/
12/31/2019 – How Brands Work With Christmas and Star Wars in China
12/24/2019 – 2019 Content + Commerce in Review
12/17/2019 – Luxury Lifestyle Content | Bilibili’s Top Bullet Chats of 2019
12/10/2019 – Tencent’s Spring Festival Plans | Lenovo and the Palace Museum
12/03/2019 – Brands at the Golden Rooster | Airbnb’s Travel Show
/
11/26/2019 – How L’Oréal Won Singles’ Day | Lancôme on Romantic Reality TV
11/19/2019 – Short Video for Brands | Beauty x IP Collaborations
11/12/2019 – Dueling Singles’ Day Galas | Kim Kardashian’s Livestream
11/05/2019 – Brand Opportunities on iQiyi | Streetwear Show
/
10/29/2019 – Entertainment and E-commerce | Gaming for Brands
10/22/2019 – How Brands Appear on Reality Shows | Rap Ad Lawsuit
10/15/2019 –  How Brands Appear on Dramas | Marketing Beauty Through Male Celebrities
10/08/2019 – Brands and Patriotic Movies | National Day Campaigns
10/01/2019 – Top Video Streaming Services | Branding With Music
09/24/2019 – China’s Video Streaming Services | Branded Reality Shows
09/17/2019 – Branded Film Special | Mid-Autumn Festival
09/10/2019 – Q&A with Branded Entertainment Network | Fashion Drama
09/03/2019 – Chinese Variety Shows: Where Brands Prevail
08/27/2019 – The Legal Landscape for Brand Integration | Product Placement Gone Wrong
08/20/2019 – Welcome to China Brand Insider