New weekly publication for the business of Brand Integration in Chinese Entertainment
The publisher of China Film Insider today announced the launch of China Brand Insider, a new weekly business publication specifically focused on the business of brand integration in Chinese entertainment.
China Brand Insider, will act as a key source of news and insights for the business of brand integration in the world’s most dynamic consumer culture. The first issue can be viewed here.
The weekly newsletter, written in English, features original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. CBI as it is known, will also develop in-depth reports and case studies as well as live events to deeply cover the rapid rise of this industry.
According to China Film Insider Publisher Haisong Li, China Brand Insider fulfills a need in the marketing community for an information product that can help brands based in the West understand how to navigate China’s burgeoning consumer products sector to successfully integrate in all forms of Chinese entertainment, promoting their brands and selling more products in China in the process.
“As more and more entertainment in China becomes commercial-free, brand integration within video programming, social media, films, and games is critical for brand marketers and entertainment producers,” says Ms. Li. “Increasingly, Chinese consumers are choosing brands based on what they see in their entertainment, so CBI will act as the information source for brands to learn how to operate in China’s entertainment industry.”
Sky Canaves, Content Director for CBI, adds that the convergence of Brands and Entertainment in China has created a unique opportunity for the publishing company to launch CBI. “Our editorial products, which include Jing Daily, Jing Daily’s ‘WeChat Edition,’ Jing Travel, and China Film Insider, are wholly focused on business information for Western brands looking to succeed in China, so CBI was a natural extension.”
For more information on CBI or for interview inquiries, please email cbi@chinafilminsider.com.
