Chinese online video viewers reached 504 million, 73 percent of the total Chinese internet users, and mobile video viewers were 405 million as of 2015.
China's online video sites are moving from an ad-based model to greater revenue from subscribers.
To be relevant in the China market, user-generated video sites turned to TV shows, movies, and more recently original shows, with a business model close to Hulu’s.
- Live streaming has created a new battleground for China’s top online video sites.
- Most Chinese video sites still rely on advertising rather than subscriptions for revenue.
- All of China’s top video providers attract users with a mix of content, including original programming.
In recent comments, Martin Lau, the president of Tencent, China’s largest internet company […]