Sporting Events Deploy Web3 Tech & Gentle Monster Taps the Gaming Market

The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter.

2023 has been the year of the sports and fashion gold rush. From Formula One becoming an unlikely frontrunner in the luxury fashion race to Thom Browne suiting and booting the NBA, the sport industry’s style evolution has been exciting to watch unfold.

This week, Tiffany & Co. joined the playing field at the US Open Tennis championships by launching augmented reality (AR) powered mirrors. Alongside the likes of Tommy Hilfiger, JD Sports, and Coach, these interactive installations have become a key marketing vehicle for engaging new audiences and bringing the fun back into fashion.

In other news, while everyone has come to know the infamous Bored Ape Yacht Club NFT project, its female-identifying audience has been notoriously overlooked. The Ladies of BAYC community is set to change that, by putting its own spin on the ape-shaped iconography in partnership with luxury jeweler and Web3 explorer Kaveras.

Ladies of BAYC community joins hands with trailblazing luxury jeweler Kaveras to launch debut phygital jewelry collection

What Happened: The Ladies of BAYC has teamed up with boundary-breaking fine jewelers Kaveras and female-founded Web3 infrastructure facilitator Solaire to celebrate women in Web3. The bespoke phygital jewelry line merges blockchain technology with craftsmanship in the form of two pendant necklaces, each arriving with their own corresponding NFT as a certificate of authenticity, as well as an NFC chip that will unlock further utilities over time.

Dropping on September 7, the project will also donate a portion of the proceeds to Girls Who Code, an international nonprofit organization that aims to support and increase the number of women in computer science.

The Verdict: This is the first partnership to arrive from the Ladies of BAYC’s “Not A +1” project, which aims to spotlight and support women investors who are often overlooked in the male-centric NFT community.

Celebrating the female counterpart of the male-dominated BAYC project, the collection speaks volumes about the importance of championing marginalized communities in Web3 and amplifying their voices to foster an accessible ecosystem. Continue to read the full article here