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CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

Nov 19, 2019 / CBI /

SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

Aug 23, 2019 / Entertainment Marketing /

For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

Aug 20, 2019 / Entertainment Marketing /

Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List

Jul 2, 2019 / Entertainment Marketing /

Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

Apr 16, 2019 / Entertainment Marketing /

Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

March Screenings of Chinese-Language Films in NYC and Los Angeles

Mar 1, 2019 / Guide /

This month: An Elephant Sitting Still, Ash Is Purest White, New Directors New Films Festival, and more Read More

Headlines from China: Disney Releases Special Chinese New Year Posters

Feb 5, 2019 / Headlines From China /

The posters thoughtfully combine elements from upcoming Disney films with traditional Chinese imagery to show genuine respect and appreciation of traditional Chinese culture. Read More

Chinese Counterfeiters’ Hot Product in 2019? Peppa Pig Couture

Feb 1, 2019 / Opinion /

A UK cartoon character is growing wildly popular in China that even becomes the target of counterfeiters, which has received endorsements from celebrities. Read More

Headlines from China: John Cena Impresses Chinese Fans with Fluent Mandarin

Jan 16, 2019 / Headlines From China /

Paramount's "Bumblebee," which opened in Chinese theaters on January 4, brings Chinese moviegoers' attention to the film's lead actor John Cena. Read More

Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement

Nov 15, 2018 / Celebrity /

Two weeks ago, a highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm. Luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna, plus destination marketing agency Vienna Tourism Board, which sponsored the newlyweds, received great social media exposure. Read More

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