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On Screen China: New Releases Hope to Capture Some of the Force at the Box-Office

Jan 14, 2016 / Box Office /

Thanks to an unenthusiastic reception from mainland audiences for Star Wars: The Force Awakens, several new releases — both imported and local — have the opportunity this weekend to sweep into theaters and grab a larger share of the market than previously anticipated. The Last Witch Hunter (最后的巫师猎人) – Friday, January 15 Distributor: China Film Read More

On Screen China: ‘Surprise’!—Low-Budget Web Series Adaptation Wins the Weekend

Dec 14, 2015 / Box Office /

Surprise (万万没想到)—a low-budget comedy based on a popular web series set for official release next Friday, December 18—stormed into theaters early last weekend, netting $17.3 million from its Friday and Saturday preview screenings, while Hollywood holdovers Point Break ($30.4 million total) and The Martian ($86.9 million total) both withstood a barrage of 15 new releases, hanging on Read More

CFI Q&A: Filmmaker Emily Ting on “Go Back to China”

Mar 9, 2020 / People /

The boldly titled “Go Back to China,” which opened in theaters on March 6, is the second feature by writer and director Emily Ting. The comedic story, about a spoiled Los Angeles party girl who is forced back to Shenzhen to work at her father’s toy factory after he cuts off her funds, was inspired Read More

2019 Year in Review: Top 10 Blockbusters in Chinese Cinema

Dec 16, 2019 / Chinasplaining /

Let’s take a look at the top 10 box office hits of 2019, and how they were received critically and commercially. Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

Aug 20, 2019 / CBI /

The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer. Read More