Headlines From China: Dalian Wanda Exits AMC Entertainment, Reversing Global Expansion

 /  Headlines From China  / 
Dalian Wanda Exits AMC Entertainment, Reversing Global Expansion. Read More

Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP

 /  News  / 
With its landmark partnership with Tencent Interactive Entertainment Group, Universal Studios Beijing is set to integrate popular IPs from Honor of Kings to Peacekeeper Elite into its programming. Read More

Shanghai to Get Shot of “Happiness” with Disneyland Reopening

 /  News  / 
Millions of Chinese kids will have something to look forward to, even as their schools reopen, with word that Shanghai Disneyland will also reopen on May 11. Read More

Headlines from China: Shanghai Disneyland Partially Reopens

 /  Headlines From China  / 
The Disney Resort said in its statement that all staff members of the resort are fully prepared for the "new normal" and the resort will implement strict cleaning and sanitation measures every day. Read More

CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration 

 /  CBI  / 
Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

 /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

 /  Entertainment Marketing  / 
Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More


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