DAILY BRIEF: Aug 5, 2022

NEWS YOU SHOULDN’T MISS

• 1

  China’s TV Show ‘Go For Happiness’ Breaks Records

  Mango TV’s seven-episode series Go for Happiness (快乐再出发) has topped the charts as China’s highest-rated reality show of all time. Jing Daily

• 2

  Live-Streaming and KOLs Now Integral to Social Commerce in China

  The scale of the whole social media market in China gives KOL live-streaming a huge audience. Brand Equity

• 3

  Tencent Seeks Bigger Stake in 'Assassin's Creed' Maker Ubisoft

  Tencent Holdings Ltd (0700.HK) plans to raise its stake in French video game group Ubisoft Entertainment SA (UBIP.PA) as the Chinese gaming giant pivots to the global gaming market, four sources with direct knowledge of the matter told Reuters. Reuters