Headlines From China: LVMH teams up with Epic Games and Nike reveals Fortnite collab: Web3 drops of the week

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LVMH teams up with Epic Games and Nike reveals Fortnite collab: Web3 drops of the week. Read More

Prada, Dior, LV, Lululemon in frenzy to sign China’s top athletes

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Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world.  Read More

Headlines From China: ‘The Flash’ and ‘Elemental’ Make Soft Starts on Debut Weekend

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‘The Flash’ and ‘Elemental’ Make Soft Starts on Debut Weekend. Read More

How counterfeits and celebrities are defining China’s growing resale market

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When it comes to resale in China, brands should tap into communities surrounding niche product categories to attract collectors. Read More

Headlines From China: Why Barbiecore is here to stay

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Ever since the first behind-the-scenes photos of the upcoming Barbie movie were leaked last summer, the internet has been rife with all things pink. Read More

Foreign affair: How China’s Gen Z fell in love with the Asian Baby Girl aesthetic

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The “Asian Baby Girl” aesthetic is no longer geographically limited to Asians living overseas; it is also a growing sub-trend in China. Read More

Headlines From China: How Celebrity Brands Can Build Durable Businesses In China

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How Celebrity Brands Can Build Durable Businesses In China. Read More

Mermaidcore: Disney’s The Little Mermaid Makes A Big Splash In Fashion

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The live-action revival of Disney’s The Little Mermaid has inspired plenty of fashion fit for a siren. But the trend might ebb sooner rather than later. Read More

Headlines from China: Audemars Piguet’s $6.2 Million Spider-Man Watch

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Audemars Piguet‘s second Marvel collaboration launched on May 25 reminded consumers of Spider-Man’s long-standing influence. Read More

Unleashing The Power Of Virtual And AI-Led Marketing In China

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Innovative brands are deploying virtual and AI-led marketing in China and building up first-mover advantage.  Read More

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