Emerging in the early 2000s as China’s “Queen of Retro,” CherryGun, full name Chen Xingru, has successfully navigated the country’s fast-evolving digital landscape and dynamic pop culture and fashion industries. Read More
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
The return of large-scale pop concerts has sparked huge excitement in China over recent months. But fans with disabilities still face serious barriers to accessing the events — and they’re calling for change. Read More
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
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