Entertainment Marketing |

NBA China Ad Featuring Male Singer Reignites Masculinity Debate

Jan 25, 2019 / Chinasplaining /

Some netizens call pop star Cai Xukun’s association with the basketball league ‘garbage,’ while others argue that he could help attract more female fans. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

Jan 22, 2019 / Entertainment Marketing /

Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Idol Hands: How China’s Super Fan Groups Make and Break Stars Via the Multi-Million Dollar “Fan Economy”

Jan 15, 2019 / Chinasplaining /

What really is the so-called “Fan Economy” and why is understanding how it works so crucial to the world of contemporary Chinese celebrity? Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

Jan 11, 2019 / Entertainment Marketing /

As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

Jan 3, 2019 / Entertainment Marketing /

Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

Jan 2, 2019 / Entertainment Marketing /

Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Short Video App Douyin Launches Mini-program Feature

Dec 26, 2018 / Entertainment Marketing /

By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

Dec 19, 2018 / Entertainment Marketing /

WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More

The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze

Dec 5, 2018 / Entertainment Marketing /

The totalitarian nature of the livestream platform should serve as a reminder to brands that they are actively participating in the game. Read More

How Fan Bingbing’s Scandal Affected Chinese Influencers’ Brand Perception

Dec 2, 2018 / Entertainment Marketing /

As the dust settles, it is time to revisit how much impact Fan’s scandal has had on the brands that she endorsed. Read More

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