On Screen China: Gauging the Chinese Appetite for ‘The Hunger Games’

 /  Box Office  / 
After Spectre’s $49 million debut last weekend, bolstered by Sony’s marketing bonanza, another major Hollywood release, The Hunger Games: Mockingjay—Part 2, opens in Chinese cinemas on Friday, the latest in a wave of revenue-sharing imports to land in China in what netizens are jokingly calling “Hollywood’s unofficial protection period.” Both Spectre and Liongate's Mockingjay will not screen unchallenged, going up against Our Times an import from Taiwan that’s generating considerable buzz. Read More

On Screen China: Sony’s Marketing Caper Wins at Box Office for 007

 /  Box Office  / 
Bond-mania swept over China this past weekend, much to the delight of Sony, which has struggled with underperforming releases this year in the world’s second-biggest film market. Spectre, the 24th installment in the enduring spy series, pulled in nearly $49 million from Chinese moviegoers in its first three days. Spectre’s $15 million opening day on Read More

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