Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

What Reality Show 101 Tells Us About Contemporary Femininity in China

 /  Opinion  / 
In contemporary China, sassy idols like singer Wang Ju – also referred to as “the Chinese Beyonce” – are garnering attention for embodying the rise of female empowerment. Read More