Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Leonardo DiCaprio to Promote Chinese Electric Car Brand

 /  News  / 
BYD said that DiCaprio will promote the company’s new-energy vehicles in China throughout 2017. Read More