Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Yizhibo Sold to Weibo as China’s Live Streaming Frenzy Cools Down

 /  Money  / 
The rumor of Weibo’s acquisition of its live streaming partner Yizhibo recorded further verification that Yizhibo’s business has been integrated into the Chinese Twitter-like platform. Read More

Launch of Big New Romance on Tencent Video Marred by Advertising Bug

 /  News  / 
"Ruyi’s Royal Love in the Palace" is the first work China Literature will have to report to shareholders after having agreed to complete the acquisition. This will also be a way for Tencent practice to diversify its earnings portfolio. Read More

How Foreign Viral Video Stars in China Are Defying Stereotypes

 /  Chinasplaining  / 
Young foreigners are finding popularity online by putting their experiences in China front and center. Read More

Headlines from China: Former Microsoft Executive Lu Qi Steps Down as Board Member of iQiyi 

 /  Headlines From China  / 
Following Lu Qi's resignation as Baidu COO last month, Chinese online video platform iQiyi announced yesterday that Lu Qi had resigned as iQiyi's board member and chairman of the remuneration committee with effect from June 14. Read More

China’s Disaster Artist Lashes Out Over Bad Reviews

 /  People  / 
In an open letter written in strong rhetoric reminiscent of the Cultural Revolution, the 39-year-old director defended his movie, “Pure Hearts: Into Chinese Showbiz,” and urged the China Film Bureau to crack down on “the gangster of internet reviews,” as he described Chinese movie review site Douban. Read More

Fan Bingbing’s Leaked Contract Breaks the Chinese Internet

 /  Celebrity  / 
Actress’ studio says it may sue TV personality Cui Yongyuan for posting the private document. Read More

Weibo’s Purge of Gay-themed Content Sparks Online Outrage

 /  News  / 
Chinese popular social networking platform Weibo announced that they would remove gay-themed contents from its platform, prompting a storm of online protests. Read More