Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

Bytedance Barred from Using WeChat User Information in Douyin, Duoshan

 /  News  / 
Tianjin Binhai New Area People’s Court issued a ruling on Wednesday to stop Bytedance from using user information taken from WeChat and QQ on two of its apps. Read More

WeChat Blocks Douyin Registration as Social Media App Spat Escalates

 /  News  / 
The dispute between Bytedance and Tencent has escalated over the past year as they fight for the attention of China’s netizens. Read More

Bytedance Takes on WeChat With New Video Messaging App

 /  News  / 
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More

Baidu-backed Haokan Video blocked from WeChat Moments

 /  News  / 
Baidu-backed video platform Haokan has accused tech giant Tencent of anti-competitive behavior after its video content was blocked on WeChat Moments, the platform’s equivalent of Facebook’s News Feed. Read More

Pony Ma Says Tencent Is ‘Seriously Considering’ VR Enabled WeChat

 /  News  / 
Tencent CEO Pony Ma said his company would “seriously consider” the possibility of a virtual reality (VR) backed WeChat, especially given the speedy communication 5G stands to bring to the internet. Read More

Kuaishou Returns to WeChat After Six-month Ban

 /  News  / 
After being outlawed by WeChat for six months, Kuaishou videos can once again be shared on the Moment’s feed, according to local media reports Read More

Tencent’s Short Video App Weishi Ranks First in Apple App Store’s Free Apps

 /  News  / 
Tencent’s short video app Weishi has become the most popular free app in the Apple App Store, after the social media and gaming giant quietly allowed some of its WeChat users to directly share and post videos from the app on WeChat. Read More

The Secret To WeChat Mini-games’ Success

 /  Game  / 
In recent months, the world’s media has lit up in celebration of the tenth anniversary of the App Store. But did anyone stop to notice another app with a 1 billion-plus user base, WeChat, celebrating a milestone of its own, for its arguably less flashy applet store? Read More