What’s the Cost of WeChat Deleting University LGBTQ Accounts?

 /  News  / 
WeChat has deleted dozens of LGBT accounts run by Chinese university students. How will this move hurt China’s LGBT community — and WeChat itself? Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

 /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

 /  Entertainment Marketing  / 
Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

Bytedance Barred from Using WeChat User Information in Douyin, Duoshan

 /  News  / 
Tianjin Binhai New Area People’s Court issued a ruling on Wednesday to stop Bytedance from using user information taken from WeChat and QQ on two of its apps. Read More

WeChat Blocks Douyin Registration as Social Media App Spat Escalates

 /  News  / 
The dispute between Bytedance and Tencent has escalated over the past year as they fight for the attention of China’s netizens. Read More

Bytedance Takes on WeChat With New Video Messaging App

 /  News  / 
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More

Baidu-backed Haokan Video blocked from WeChat Moments

 /  News  / 
Baidu-backed video platform Haokan has accused tech giant Tencent of anti-competitive behavior after its video content was blocked on WeChat Moments, the platform’s equivalent of Facebook’s News Feed. Read More

Pony Ma Says Tencent Is ‘Seriously Considering’ VR Enabled WeChat

 /  News  / 
Tencent CEO Pony Ma said his company would “seriously consider” the possibility of a virtual reality (VR) backed WeChat, especially given the speedy communication 5G stands to bring to the internet. Read More