China’s Variety Shows Are a Hive of Brand Integration Activity

 /  CBI  / 
With a more expansive meaning than its English counterpart, “variety show” in Chinese refers broadly to most reality-based television and video content, encompassing everything from talent competitions to dating programs, travel series, and talk shows.  Read More

China Tightens Rules for Foreign-Flavored Shows

 /  News  / 
In Chinese television, one day you’re in, and the next day you’re out. Read More

Fans Turn Out Pockets to Nurture Aspiring Stars

 /  News  / 
When 15 girls in lace sleeves and bubble skirts took the stage at the Star Dream Theater in Shanghai on a recent Saturday night, the crowd went wild. Read More