On Screen China: ‘Beauty’ Looks Like a Beast

 /  Box Office  / 
The official release announcement for Beauty and the Beast came way back on January 24, and the rare two-month interlude has given Disney ample time to unleash a local promotional blitz aimed at young Chinese unfamiliar with the original animation.Read More

V-Day Box Office: La La, xXx Win ♥♥♥, Earn $$$

 /  Box Office  / 
xXx and La La Land benefit from a Valentine’s Day box office boom. Chinese moviegoers got in the holiday spirit, pre-booking seats for a Valentine’s Day screening of La La Land in Beijing. (Courtesy Weibo) Date-night at Chinese cineplexes propelled the box office on Valentine’s Day to an estimated RMB 384 million ($55.9 million) in ticket Read More