Mafengwo Tries to Lure Younger Travelers with Idol Group

 /  Entertainment Marketing  / 
The Chinese online travel agency and user-generated review site Mafengwo has joined the ranks of Chinese companies betting that young celebrity “influencers” will help it grab the attention of younger generations of online consumers. Read More

3 Books to Read Before Your First China Trip

 /  Opinion  / 
What's THE book to read to better understand China or to get a better handle on China? Here are our recommendations. Read More

Italy Tunes in to Asian Cinema

 /  News  / 
The Far East Film Festival attracts a loyal – and ever-growing – band of Asian film fanatics. Read More

Chinese Actor Brings Tom Hanks’ ‘The Terminal’ to Live in Helsinki Airport

 /  News  / 
Targeted at attracting global Chinese travelers, Chinese actor Ryan Zhu joins Helsinki Airport's new marketing campaign, “Life in Hel.” Read More