CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

 /  CBI  / 
Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

LeEco’s Leshi Becomes ‘New Leshi’ to Distance Itself From Founder

 /  News  / 
The proposed change is believed to be a sign of a complete severing of ties from founder Jia Yueting. Read More

Alibaba Announces Live Entertainment Business Group

 /  News  / 
Alibaba announced the founding of its live entertainment business group to step up in ticketing, content creation, and live experience. Read More

Chinese Police Crack Biggest Case of Online Piracy

 /  News  / 
Chinese authorities have cracked the largest case in China of online film and TV series piracy, in which perpetrators made over 8 million yuan in revenues from illegally displaying advertising to users, running off servers across China. Read More

Tightening of Live Streaming Leaves Future of Many Chinese platforms Unclear

 /  News  / 
Chinese officials have ordered three media outlets to shut down their live streaming for being out of line with national audiovisual regulations and “promoting negative comments” (in Chinese). Read More

Sina Weibo Hit with Video Streaming Ban from China Regulators

 /  Legal  / 
Chinese regulators have shut down webcasting services including live streaming, on three popular platforms in China for violating government standards by broadcasting negative commentary on political and social news. Read More

China’s Censors Tighten Oversight Of Online Video Sector

 /  News  / 
Chinese regulators are tightening their oversight of online video, requiring video streaming content to pass through the same censorship process as traditional media. Read More

China Officials Aim to Stem the Tide of ‘Immoral’ Live Streaming

 /  News  / 
In a recent nationwide inspection of 50 major live-streaming platforms, 48 were penalized and 10 were shut down completely, affecting more than 30,000 hosts and performers, according to an announcement today from the Ministry of Culture (MOC), the bureau tasked with policing streamed content. Read More

Wanda Cinema Line to Go Head to Head with Alibaba, Baidu, Tencent in Online Video

 /  News  / 
China’s already crowded online video streaming market looks set to have a new challenger with Wanda Cinema Line, the theatrical exhibition arm of Chinese property development giant Dalian Wanda, set to launch its own video streaming website this year. Read More