Six Trends in Brand Integration for the Year of the Rat

 /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

Sharing Luxury Lifestyles With Chinese Consumers: Q&A With Sarah Zhang of House Films

 /  CBI  / 
We caught up with Zhang to discuss the trajectory of her work on branded content in China and House Films' latest offering, “Yacht Life: Love the Ocean.” Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

 /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

 /  CBI  / 
Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

LeEco’s Leshi Becomes ‘New Leshi’ to Distance Itself From Founder

 /  News  / 
The proposed change is believed to be a sign of a complete severing of ties from founder Jia Yueting. Read More

Alibaba Announces Live Entertainment Business Group

 /  News  / 
Alibaba announced the founding of its live entertainment business group to step up in ticketing, content creation, and live experience. Read More

Chinese Police Crack Biggest Case of Online Piracy

 /  News  / 
Chinese authorities have cracked the largest case in China of online film and TV series piracy, in which perpetrators made over 8 million yuan in revenues from illegally displaying advertising to users, running off servers across China. Read More

Tightening of Live Streaming Leaves Future of Many Chinese platforms Unclear

 /  News  / 
Chinese officials have ordered three media outlets to shut down their live streaming for being out of line with national audiovisual regulations and “promoting negative comments” (in Chinese). Read More

Sina Weibo Hit with Video Streaming Ban from China Regulators

 /  Legal  / 
Chinese regulators have shut down webcasting services including live streaming, on three popular platforms in China for violating government standards by broadcasting negative commentary on political and social news. Read More