Spring Festival |

Nike Woos Chinese Customers With Spring Festival Ad

Jan 15, 2020 / Entertainment Marketing /

Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

Jan 14, 2020 / CBI /

Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration

Jan 14, 2020 / CBI /

Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

CBI Video: Apple Hits Up Hollywood for Latest Chinese Spring Festival Film

Jan 14, 2020 / CBI /

For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

Jan 14, 2020 / CBI /

Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

How Tencent Is Gearing Up to Celebrate the Lunar New Year With Brands

Dec 10, 2019 / CBI /

Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More

Headlines from China: What’s Next for Qingdao Studio After Wanda’s Exit?

Dec 27, 2018 / Headlines From China /

This year, Sunac China took over Wanda's 13 cultural and tourism projects, including the newly opened Wanda Movie Metropolis. Read More

Headlines from China: Listed Media Giant Sells A Painting to Survive

Dec 17, 2018 / Headlines From China /

Hunan CATV Network Group, the subsidiary of Hunan Broadcasting System, sold “The Foolish Old Man Moves a Mountain” by the Chinese modern art pioneer Xu Beihong at the astronomical price of $300 million on December 14th. The revenue will cover CATV‘s deficit in the past three quarters. Read More

‘Journey to the West: The Demons Strike Back’ Sets Records

Jan 29, 2017 / Box Office /

The sequel sets a new single-day mark and looks like it’s going higher. Journey to the West: The Demons Strike Back exploded at the Chinese box office on Saturday, the first day of the week-long Lunar New Year Holiday, it scored a single-day record for local language films with RMB 345 million (US$50.2 million) in Read More

Lip-Syncing, Sexism Dominate Spring Festival Gala Criticism

Jan 28, 2017 / News /

The world’s most watched broadcast has been losing viewers for years, and the 2017 edition didn’t win any back. Year in year out, the Spring Festival Gala hosted by China’s state broadcaster CCTV is a chance for the country’s ruling Communist Party to stoke patriotic sentiment, praise ethnic unity, and flex military muscle. It’s also Read More

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