Shamanic Rituals and Shaking Shoes: Here’s What Censors Are Looking For on China’s Short Video Apps

 /  Chinasplaining  / 
Thanks to a document recently published by the China Netcasting Services Association (CNSA), we have more of an idea about the form and categories of content that the government wishes to keep off of China’s rapidly multiplying short video platforms. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

 /  Entertainment Marketing  / 
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

Short-Video Censorship Policy Updates: Walking on Eggshells

 /  News  / 
On January 9th, the China Netcasting Services Association issued “Detailed Censorship Standards for Short-Video Content Featured on the Internet” through its official website. Read More

Headlines from China: Key Market Trends Revealed at 2018 China Cultural and Entertainment Summit

 /  Headlines From China  / 
In 2018, the size of China’s entertainment market is estimated to exceed 650 billion yuan ($93.7 billion). The market of paid content is valued at 340 billion yuan ($49 billion). Read More

Headlines from China: DreamWorks Introduces Slew of Upcoming Films to Chinese Audience

 /  Headlines From China  / 
Recently, DreamWorks Animation hosted a promotional event in Beijing, introducing the company’s upcoming films to the China market. This is the first event of this kind hosted in China by DreamWorks since it became a subsidiary of Universal Studios. Read More

Headlines from China: Alibaba Quietly Launches Short-video App “Lu Ke” on Apple Store

 /  Headlines From China  / 
Douyin's huge popularity among Chinese young people and its ability to influence consumer behaviors led many internet and e-commerce firms to create their own short-video apps. Read More

Douyin to Outsource KOL Management to Multi-Channel Networks

 /  Entertainment Marketing  / 
Douyin will establish an official program for multi-channel networks (MCNs) to manage key opinion leaders (KOLs) on its platform, according to a report. Read More

Headlines from China: Tencent Releases Q1 2018 Financial Report

 /  Headlines From China  / 
This week, Tencent released the company's Q1 2018 financial report. According to the report, the company's total revenue during the reporting period was 73.53 Billion ($11.53 Billion), a 48 percent jump compared to the same period last year. Read More

Tencent and Baidu Make Strides into Already-crowded Short Video Market

 /  News  / 
Kuaishou and Douyin may currently be among the frontrunners in China’s short video streaming industry, but new entrant apps from Tencent and Baidu are hoping to challenge their dominance. Read More

Headlines from China: Celina Jade to Star in Mahua Funage’s New Film

 /  Headlines From China  / 
American-Hong Kong actress Celina Jade, who is best known for starring in the 2017 blockbuster "Wolf Warrior 2," has joined Mahua Funage's new film "Hello, Mrs. Money" as Mrs. Money. Read More