Product Placement |

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019 / CBI /

Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

Aug 20, 2019 / CBI /

The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer. Read More

Headlines from China: Do Classic Movies Have Box Office Potential in China?

Nov 7, 2017 / Headlines From China /

As the restored version of classic Hong Kong movie ‘A Better Tomorrow’ announced its November 17 China release, many people become interested in the box office potential of classic movies in China. Read More

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

Sep 12, 2016 / People /

When it comes to a brand’s efforts to increase awareness and cultivate a desirable image, a new L2 report finds that China’s top celebrities remain a potent force in the era of social media. Read More

China Box Office: Summit Heist Pic Tops Fox Sci-Fi Flick

Jun 28, 2016 / Box Office /

Despite criticism for pandering to Chinese moviegoers, “Now You See Me 2” should come close to hitting $100 million in China. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

Headlines from China: Do Classic Movies Have Box Office Potential in China?

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

China Box Office: Summit Heist Pic Tops Fox Sci-Fi Flick

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