Product Placement |

CBI Case Study: Airbnb Makes Itself at Home on Chinese Reality Show

Dec 3, 2019 / CBI /

With its title sponsorship of the second season of Tencent Video series “Adventure Life," Airbnb has scored a leading role in a high quality production with plenty of celebrity star power behind it Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

Dec 3, 2019 / CBI /

Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

Nov 26, 2019 / CBI /

The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

Nov 19, 2019 / CBI /

SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

Nov 12, 2019 / CBI /

Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

How iQiyi Aims to Help Brands Boost Their Presence

Nov 5, 2019 / CBI /

Video-streaming service iQiyi held its annual iJoy Conference in Shanghai last month, where it shared content plans for 2020 and marketing developments relevant to brands and other partners. Read More

CBI Case Study: Streetwear on the Small Screen

Nov 5, 2019 / CBI /

The production team behind “Rap of China” is back with a hotly anticipated new show that will put streetwear and other Chinese fashion trends front and center. Read More

CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

Nov 5, 2019 / CBI /

Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

Oct 29, 2019 / CBI /

The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry. Read More

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