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One World

Odd TV Partnership to Promote Chinese Travel in Europe

Jun 30, 2018  /  Entertainment Marketing  / 
Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More

The Impact of Films and TV on Chinese Outbound Tourism

Apr 12, 2018  /  Entertainment Marketing  / 
Pop culture, movies, and TV have been shown to have a considerable impact on young Chinese travelers. Just as Lost in Thailand did for Thai tourism, and Game of Thrones for Europe, will One Boat, One World be the soft-power push needed to turn the Chinese cruise industry around? Read More

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