Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

 /  Entertainment Marketing  / 
Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

Headlines from China: eOne to Open Peppa Pig World Theme Parks in China by 2019

 /  Headlines From China  / 
eOne, the IP rights holder of British animated series Peppa Pig, recently announced that the company planned to open Peppa Pig World theme parks in China by 2019. The theme parks will be operated by Merlin Entertainment Group, which also operates Legoland and Madame Tussauds in China. Read More

Film Looms Large in Lego’s China Business Interests

 /  News  / 
In the recent high-profile public relations battle between artist Ai Weiwei and Lego, significant attention has been directed to the toy behemoth’s rapidly growing business interests in China. Read More