When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

 /  Entertainment Marketing  / 
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

 /  News  / 
Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

The Force Hits Chinese Fashion With Star Wars Marketing Push

 /  News  / 
Once Darth Vader hits the catwalks, there’s no denying it—the force is now with big names in the Chinese fashion scene as part of a Disney marketing campaign that is spreading across industries to get Star Wars fans excited for the upcoming film. The craze took hold of the Great Wall last month thanks to Read More

IMAX Bets China’s Rich Will Skip Box Office for Lavish Private Theaters

 /  News  / 
IMAX is giving wealthy Chinese the luxury to stay home for that next blockbuster to come to the big screen. All they need is $400,000 and a large house to fit the gargantuan 20-feet-by-10-feet screens. The Canadian company partnered with Chinese company TCL Multimedia Technology Holdings Ltd. to launch its home theater system earlier this Read More