Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions. Read More
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More
For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More
Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More
Moviegoing in China during the weeklong Lunar New Year holiday has become essential recreation for many Chinese families in recent years. The past two years in particular have each established new box office records for the highest grossing seven-day period in any single territory. The largest daily totals occur on the first day of the Read More
xXx and La La Land benefit from a Valentine’s Day box office boom. Chinese moviegoers got in the holiday spirit, pre-booking seats for a Valentine’s Day screening of La La Land in Beijing. (Courtesy Weibo) Date-night at Chinese cineplexes propelled the box office on Valentine’s Day to an estimated RMB 384 million ($55.9 million) in ticket Read More
After just four days in theaters, "The Mermaid" has grossed an estimated RMB 1 billion ($152.4 million), the biggest four-day start on record. Read More
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
