Livestreaming |

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

Nov 25, 2019 / Chinasplaining /

Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

Nov 12, 2019 / CBI /

Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

Headlines from China: Is Live-streaming Becoming A New Secret Weapon for Selling Movie Tickets?

Nov 5, 2019 / Headlines From China /

On November 5, two lead actors of upcoming comedy film "My Dear Liar" teamed up with top e-commerce live streamer Viya to sell ticket vouchers of the movie through her live streaming channel on Alibaba's ecommerce platform Taobao. Over 100,000 ticket vouchers were sold during the livestreaming. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

Oct 29, 2019 / CBI /

China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

Oct 22, 2019 / CBI /

It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More

A Closer Look at China’s Video Game Livestreaming Duopoly

Oct 3, 2019 / Game /

This week, the author of "The Rise of Video Game Livestreaming in China" returns for a closer look at the video game livestreaming sector, evaluates the current leaders—and asks if both will experience more competitive pressure if another tech titan enters the sector. Read More