2019 in Review: China’s Top Trends in Content + Commerce 

 /  CBI  / 
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

Online Content Rules Leave Platforms Holding The Bag

 /  News  / 
Regulators are circling online content platforms and their vetting procedures, which suffer from inattention and lack of support. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

 /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

 /  CBI  / 
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

How L’Oréal Won Singles’ Day 

 /  CBI  / 
Beauty was one of the top sales categories in the record-setting 2019 Singles’ Day sales, with four of the 15 brands that surpassed RMB 1 billion ($142 million) in sales on Alibaba platforms coming from that sector. At the top of the list this year was L’Oreal Paris, which employed a variety of techniques to draw Chinese consumers. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

 /  Chinasplaining  / 
Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

 /  CBI  / 
Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

Headlines from China: Is Live-streaming Becoming A New Secret Weapon for Selling Movie Tickets?

 /  Headlines From China  / 
On November 5, two lead actors of upcoming comedy film "My Dear Liar" teamed up with top e-commerce live streamer Viya to sell ticket vouchers of the movie through her live streaming channel on Alibaba's ecommerce platform Taobao. Over 100,000 ticket vouchers were sold during the livestreaming. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More