CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

 /  CBI  / 
Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

Headlines from China: Is Live-streaming Becoming A New Secret Weapon for Selling Movie Tickets?

 /  Headlines From China  / 
On November 5, two lead actors of upcoming comedy film "My Dear Liar" teamed up with top e-commerce live streamer Viya to sell ticket vouchers of the movie through her live streaming channel on Alibaba's ecommerce platform Taobao. Over 100,000 ticket vouchers were sold during the livestreaming. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

A Closer Look at China’s Video Game Livestreaming Duopoly

 /  Game  / 
This week, the author of "The Rise of Video Game Livestreaming in China" returns for a closer look at the video game livestreaming sector, evaluates the current leaders—and asks if both will experience more competitive pressure if another tech titan enters the sector. Read More

The Rise of Video Game Livestreaming in China

 /  Game  / 
Compared to entertainment streaming, video game streaming is much more mass market, with limited revenue concentration among top customers. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Douyin and TikTok Rake in $11.7 Million in User Spending in July

 /  News  / 
Short video app Douyin and its overseas version TikTok grossed a total of $11.7 million through in-app sales of virtual coins in July, increasing by 290% year-over-year, according to mobile app intelligence firm Sensor Tower. Read More

‘Unmasked’ Livestreamer Says Filter Snafu All Part of Her Plan

 /  Chinasplaining  / 
A host whose cartoon filter disappeared mid-stream to reveal a middle-aged face has gained hundreds of thousands of new followers from what she describes as a savvy marketing stunt. Read More

Live-streaming Platform Inke Acquires Social App Jimu for $85 Million

 /  Money  / 
Live-streaming platform Inke announced on Sunday that it acquired interest-based social app Jimu for $85 million. Read More