Legoland |

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

Oct 23, 2019 / Entertainment Marketing /

Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

Headlines from China: CMC and Merlin Entertainments to Develop 2nd LEGOLAND in China

Sep 6, 2018 / Headlines From China /

CMC (China Media Capital) and Merlin Entertainments Group recently inked a deal with Sanya municipal government to develop a LEGOLAND Park & Resort in Sanya, which is located in China's Hainan province and known as a popular tourist destination. Read More

Film Looms Large in Lego’s China Business Interests

Nov 2, 2015 / News /

In the recent high-profile public relations battle between artist Ai Weiwei and Lego, significant attention has been directed to the toy behemoth’s rapidly growing business interests in China. Read More

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

Headlines from China: CMC and Merlin Entertainments to Develop 2nd LEGOLAND in China

Film Looms Large in Lego’s China Business Interests

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